Basically, when you set up your blog, you’re going to get a thing called an RSS feed. It’s a really simple syndication feed. This feed is going to be kind of like the channel. Think about it this way… Your blog is a radio station and in order for somebody to get everything on that radio station, they’ve got to turn to a channel. So those channel represents your RSS feed. So, basically for anybody that’s logged-in or tuned in to that channel or shall I say that feed they’re going to be getting that information. If they subscribe to your feed then they are automatically updated with a feed notification of your newest blog entry. That’s what an RSS feed is.

Then next step after you’ve added a new blog entry is to send out a ping. You basically want to ping your blog to let the search engines know that you’ve updated it by adding new content. Basically it’s like you’re saying: “Hey, listen, I have new updated content on my page. Come check me out.” Pinging gives you a head start instead of you having to wait for the search engines to come around and realize you’ve added new content. You’re basically giving them a heads up beforehand by saying: “Hey, come check me out” with your ping.

So, how do you ping your blog? Well, you ping your blog by going to a blog pinging website. I use them and swear by them. All you have to do is get your RSS feed from your site. And then just take your link and then submit it and you’re good to go.

This is how it’s set up: It’s going to say, “What’s your website’s name or title?” You’re going to take the name of the website or the title and put it on there. You’re going to put your URL. You’re also going to select the category of niche that you’re in and then just push the button to send your ping. Just push “Ping my site” and then it’ll start pinging out to Yahoo, Google, blog people and every site that needs to be notified.

It’s going to go ping about 1,000 or so different locations to let them know that you’ve updated your content. (If you’re using WordPress, I think there’s also a built-in pinger where it actually does that for you so you don’t even have to do it). But use Pingler for best results and then you’re done. That’s all you’ve got to do.

Those of us that are interested in increasing the amount of traffic that we get to certain areas online are all familiar with the concepts of social networking, social bookmarking, and even URL submission and link exchange. It is not very often, however, that we hear about Yahoo Answers being an effective place to generate traffic. This online community focuses on asking and answering questions from people all over the world! It would be ridiculous not to take advantage of this! The following lists the 10 simple steps to get free traffic from Yahoo Answers.

1)  The first thing that you should consider when attempting to use Yahoo Answers for increasing the amount of traffic for your website is the topic for which those things surround. Let’s say that you are selling products that assist individuals in building an email list. Well, when seeking out questions to answer, you will want to focus on categories that house “email list”, “opt-in list”, “list building”, “SEO”, “marketing”, and similar terms. In order to drive traffic to your website, or other online endeavor, it is essential to keep everything on topic. Eventually, people will notice you and what you have to offer.

2)  It is important to understand that when you answer a question on Yahoo Answers, you must have a fairly decent knowledge of the topic that you are responding to. Here, we go back to tip number one – that is answering only those questions that are related to the area online where you want to drive traffic. Now, for tip number two, you will want to have some valuable knowledge to share with the individual that is asking the question. It is important to display your overall expertise, and professionalism when responding. You will want to bring something “unique” to the topic. This will help to brand you as an “expert” in your field.

3)  Now, when trying to drive traffic to your website, it is absolutely essential that you are “seen”. The best spot that you can be in when it comes to responding on Yahoo Answers is the very FIRST spot! That’s right – you need to be the very first person to respond! This ensures that everyone that looks at the question and responds, has to see your answer. As a result, you may draw the interest of these individuals.

4)  When answering on Yahoo, always use a relevant website link in the source box. While you can put more than one link in the source box, you should only aim to put one in each source box. In order to increase your search engine ranking, as well as the amount of traffic that swarms your website, you will want to make certain that the link that you include in the source box is somehow related to the website and other online area where you want to drive traffic.

5)  The next way that you can drive traffic to your online destination is to ensure that you invite all of your friends to join your network on Yahoo Answers. For each close friend that joins, politely ask them to provide you with addresses of their friends, or ask them to refer other individuals to your Yahoo Answers network. When they do this, offer some sort of incentive – a free report, a free article, or even a free eBook – the choice is yours!

6)  There is a point system that Yahoo Answers operates on. Your goal in all of this is to acquire as many points as possible. Yahoo gives you 2 points for answering and 10 points if voted as the “Best Answer.” If you are sitting at a high average as far as points, you will soon discover that more and more internet users find you to be quite reliable. They may even mark you as the “Best Answer” if they see that you have a high point set and a good reputation on the Yahoo Answers website. Remember, perception is reality. If they perceive you as an expert, then in the virtual world, you ARE an expert.

7)  Now, another important thing that you can do to drive intense traffic to your website is to ask questions. It currently costs 5 points to do this, but if you are stumped on the next article or blog that you are planning to do, this is a great way to drive traffic.

8)  When you ask questions on Yahoo Answers, you may find that you benefit by requesting assistance from a certain number of individuals in regards to your website. You will want to do it in a non-promotional manner, though. Let’s say that you have a website that focuses on providing pet products. Take the link to your online store, and then find a similar store online. Ask a question like “Which store do you find more appealing?” If your store wins, you may just win some traffic that may make a purchase! This little trick can drive massive traffic to your website!

9)  Do you run an article marketing campaign? How about a blog? Yahoo Answers can be extremely beneficial when it comes to developing ideas to write about. You have to remember that these are legitimate questions, and if they are asking them on Yahoo, then they are probably asking them within the search field of search engines as well. Create an article, or blog, and post it. Come back to the question, answer it, and then link to the blog that you just wrote for further information. This is a really tactful way of promoting your page without seeming as if you are spamming the system.

10)  If you want to save time, you can create a Yahoo swipe file of previously answered questions so that you can cut and paste it into your response. Make sure to modify the your answers whenever necessary so that the person posting the question believes you have answered it exclusively for them. Be careful not to simply copy and paste the same answer repeatedly. Every question is unique and you need to ensure that you modify your answer to tailor the question.

As you can see here, there are many different ways that you can increase your traffic with Yahoo Answers. If you follow the steps contained here, you are likely to see a large boost in your ranking in search engines, as well as total unique visits per day!

How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, Bing and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.