Posts Tagged ‘Website Traffic’

Don’t Forget To Ping Your Blog To Get Fast Traffic

November 27th, 2009

Blogs are essential to running any online business. The key benefit is that it allows you to stay up-to-date with your audience. It also allows your audience to check in on your website for new updates so it’s a win-win for everyone. If you do have a blog, it’s important to write daily posts so that the search engines can increase your site ranking. Updated content is heaven for the search engines. It also helps improve your websites traffic quicker. But is adding content the only way to improve your traffic! Not at all! The best rule of thumb when you have a blog is to ping. Pinging is very easy!

Basically, when you set up your blog, you’re going to get a thing called an RSS feed. It’s a really simple syndication feed. This feed is going to be kind of like the channel. Think about it this way… Your blog is a radio station and in order for somebody to get everything on that radio station, they’ve got to turn to a channel. So those channel represents your RSS feed. So, basically for anybody that’s logged-in or tuned in to that channel or shall I say that feed they’re going to be getting that information. If they subscribe to your feed then they are automatically updated with a feed notification of your newest blog entry. That’s what an RSS feed is.

Then next step after you’ve added a new blog entry is to send out a ping. You basically want to ping your blog to let the search engines know that you’ve updated it by adding new content. Basically it’s like you’re saying: “Hey, listen, I have new updated content on my page. Come check me out.” Pinging gives you a head start instead of you having to wait for the search engines to come around and realize you’ve added new content. You’re basically giving them a heads up beforehand by saying: “Hey, come check me out” with your ping.

So, how do you ping your blog? Well, you ping your blog by going to a blog pinging website. I use them and swear by them. All you have to do is get your RSS feed from your site. And then just take your link and then submit it and you’re good to go.

This is how it’s set up: It’s going to say, “What’s your website’s name or title?” You’re going to take the name of the website or the title and put it on there. You’re going to put your URL. You’re also going to select the category of niche that you’re in and then just push the button to send your ping. Just push “Ping my site” and then it’ll start pinging out to Yahoo, Google, blog people and every site that needs to be notified.

It’s going to go ping about 1,000 or so different locations to let them know that you’ve updated your content. (If you’re using WordPress, I think there’s also a built-in pinger where it actually does that for you so you don’t even have to do it). But use Pingler for best results and then you’re done. That’s all you’ve got to do.

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Using Google Adwords to Drive Traffic to your Website

September 27th, 2009

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Adwords. Adwords is one of Google’s advertising services.

How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

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What Is Search Engine Optimization

September 24th, 2009

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.

It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, Bing and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

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