Ash Summerville – Internet Marketing

Building Successful Businesses Online

Posts Tagged ‘Web Page’

7 Tips for Becoming a More Focused and Productive Entrepreneur

October 13th, 2009

I have a number of friends who had the entrepreneurial spirit, but did not have the entrepreneur determination and drive to stay focused and be productive enough to maintain a business. Here are a set of tips that I recommend you follow if you want to be a successful entrepreneur.

1. Stop Browsing the Internet Aimlessly!

The beauty of the internet and technology is that we can find anything in the world we want, whenever we want. This is great when we need to get information in a hurry to pitch an offer or close a sale. We need to know what our competitors are doing. However, it is very easy to be sucked into the wireless web and get lost for hours.

The fact remains that Internet marketing does require time online. This time needs to be used for checking out the competition and looking for ways to not only build your online business but improve the efficiency of your business. This should include networking on different sites that pertain to your business model. Responding to posts on blogs and forums that are related to your niche and or product. I easily spend a good hour or two doing this each day.

2. Invest in Time-Saving Tools and Resources

You are in business for yourself. Which means the success of your business depends completely on your work ethic and skills. This doesn’t mean that you have to do everything yourself. The key to productivity is to use tools that are going to help you do the same work in half the time. There are a number of products on the market that will help you do parts of your job in half the time. Just to name a few – RoboForm, Article Marketer, and TicketDesk Pro are products and services I use everyday to help maintain and grow my online business, while saving me a significant amount of time. I use this extra time to work on other marketing aspects of my online business.

3. Create A Schedule and Stick To It

I don’t live and die by my schedule but I do keep one because it helps me stay on track. My schedule may not be the most ideal schedule for you, so take a moment or two and create one that is going to meet your lifestyle and fulfill your business requirements. If your work day doesn’t start until 3pm and lasts until 10pm you need to make sure those 7 hours are productive. Make a “To Do List” for your day.

4. Outsource As Much As You Can

Believe it or not there are a lot of people out there that will help you do your job more efficiently than what you can do yourself. This is where outsourcing comes into play. If you need content for your site or product, instead of spending the time writing the article yourself, outsource to a writer.

5. Joint Venture with a Trusted Person

This could be one of the most lucrative tips out there. I say this because you have to know that while you may be good at one aspect of your business there are other aspects that you could use help. Consider undertaking a joint venture, but just make sure you can trust the person you are partnering with. For example, if I wanted to take my knowledge of Internet marketing and create an eCourse, I may enter into a joint venture with a writer who can put together a killer eCourse using my extensive knowledge and we would share the profit.

6. Break the Email Habit

Do what I do, check your email once in the morning and once at the end of the day. Email is a wonderful luxury and a necessary evil. Marketing requires you to be available to your marketing world 24 hours a day 7 days a week. This does not mean that you spend 7 hours going through your email. It isn’t going anywhere, and if there is something that is earth shatteringly urgent you may get a phone call. Most emails can wait a few hours to respond to.

7. Automate as Much as You Can

Take advantages of pinging services, RSS feeds, autoresponders and email providers that combine multiple accounts such as Google or Outlook so that you are still sending out updates, checking emails and taking care of other menial tasks that need to be handled, but can be done through an automated service. This gives you time to tackle other projects.

I cannot make you more productive. I can only provide you with tools and tips that will help you take your business to the next level. If you decide to step up to the plate and use the seven tips I have provided, you will find that you will be more productive and your business will be more lucrative. To end it with a quote:

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. Paul J. Meyer

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Posted in Business

Tags: Beginners Software Web Page

7 Ways to Drive Laser-Targeted Traffic

September 29th, 2009

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.

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Posted in Business

Tags: Articles Link Strategy List Building Web Page Web Traffic

Use Keywords In Page Titles

September 24th, 2009

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

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