1. A Compelling Headline

Having a headline that states your BIGGEST benefit and builds curiosity that leads your reader to read further down your sales page is a MUST.

MOST of your visitors will leave your page BEFORE reading anything more than your headline so the better the headline, the better the chance to read more and close the sale

2. Listing your benefits

You should have a list of your benefits each with an explanation on how this applies to your reader (i.e. what is it going to do for them)

3. Testimonials

Do not underestimate the power of testimonials Feedback from happy customers is one of the best forms of “social proof”.

If you are just starting out and have no customers, there are a couple of things you can do:

• ask friends and family to review your product
• Send review copies on forums to a few people in return for a testimonial
• run a small PPC campaign before launching and give free copies in return for feedback

4. An image that represents your product.

An ebook cover, a software box, a DVD box image a report paperback cover image etc are some of the ways you can represent a digital product.

The image is extremely powerful. A picture is processed a LOT faster in people’s minds than blocks of text describing what the picture showcases.

5. A Professionally looking design

If your website is NOT professionally looking, then your potential customer will think that is how sloppy your product is as well and NOT buy from you.

A long form sales letter is not the exception.there are many things you can do to make it look nicer. Here are a few:

• Put your letter in a 750 pixel table and center it
• Put your text on white background
• Use a border around your text
• Layout the elements of your sales letter using
• “balanced” design principles
• Use spacing and white space to enhance reability
• etc etc

6. A PROMINANT order button/link

A light yellow box with a dotted border that restates the main benefits and call to action has proven to be a winner.

It is Extremely bad when your visitor is ready to order and cannot find your order button.

7. A Guarantee

You MUST have a quarantee. At least 60 days. It always increases conversions. But if you dont agree with me, think about it this way:

Your customers can contact their banks and do a chargeback which NOT only gives them a refund, but also hurt you (you end up paying on top of that). So why not offer the refund since you gonna end up giving it anyway.

Just do it and you will see what I mean by judging your results.

8. Your Bonuses.

Including relevant bonuses with your product almost always increases conversions. It increases your offer’s perceived value dramatically. Some people will even buy your product  MUST for the bonuses. Make sure you give quality bonuses that complement your product.