Archive for December, 2009

Three Ways to Boost Your Local Search Marketing Strategies

December 22nd, 2009

When describe a comprehensive online marketing campaign, it’s essential to realize the value of local search marketing in your comprehensive plan. Many search engines now conspicously arrange local results in response to a usual keyword search; these are usually geo-targeted based on your IP address. While this targeting isUnperceivable and seamless,it doesn’t require any additional effort on the part of the end user, making it especially sound in pushing business to your site and ensuringHigher quality click-through rates. While each company is distinctive, there are certain ground rules that will reinforce your local online marketing efforts.

Provide effective advice

The influence of significant , entertaining content for your marketing endeavor can not be overemphasized. Consumers are searching for actual knowledge on their selected subject; if your web-site provides that knowledge, they are most likely to select your business for their requirements. Ensure that your web-site has a streamlined, professional representation. This means your site should be free of all spelling and grammatical errors; first impressions count online as well as in person. Offering accurate, distinct information to possible clients will augment your branding efforts and showcase your business’ service or product.

Add local flavor

Adding some regional detailed information gives your online marketing efforts an extra advantage over most all bland offerings. While exact information about your local area is not that necessay, a short mention of local attractions can position your web-site as the home-town alternative to giant corporate entities. Just as in face-to-face marketing, the personal touch helps your online marketing site to stand out from the crowd and make yourself known.

Be current

Update your web-site recurrently, eliminating passé information and putting up-to-date content. Incorporating local news items into your site will result in its incorporation in most categories of Google Universal Search; generally, it’s enticing to be within view of in as many distinctive categories as possible in order to reach the widest possible crowd. Giving current and popular information to customers does result in an improved click-through rate and extended business for your corporation.

A complete online local marketing effort will provide your LLC with increased name recognition and consequent improved sales. By understanding how Google Universal Search and other search engines categorize and display information, you can tailor your marketing campaign to achieve the best results for your business.

Would you like to know more Then check out these:
Local Search Engine Marketing
3 Ways to Improve Your Local Search Engine Marketing Strategies

In some crazy way, I’ve managed to go from: –

directionless teenager, to soldier, to directionless

combat veteran, to bouncing around coast to coast,

to directionless college graduate working his way up

the IT chain at a VA hospital. The old war vets,

the Dr’s, the nurses, they all instilled in me it’s

only a matter of how happy you are and whether you

are chasing your passion. I made it pretty far in

the federal world untli I realized my

Article Source:http://www.articlesbase.com/internet-marketing-articles/three-ways-to-boost-your-local-search-marketing-strategies-1612355.html

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American Large Enterprises Thronged to Hire Full-time Tweeters

December 22nd, 2009

With the popularity of Twitter, more and more American enterprises are rushing to hire professional tweeters for social marketing purpose.

Steven Chen is the tweeter of Glassesshop.com a burgeoning American online optical store. His job is to respond to all his followers on Twitter.com.

Like this glasses shop, more and more multinational enterprises such as General Motors Co. and Pepsi Cola Co., are beginning to use Twitter as a marketing tools and even compete aggressively for full-time tweeters who are specialized in marketing on Twitter, Facebook and other social network sites. Social networking service has become an effective instrument in internet marketing.

Since Steve devoted himself into SNS marketing in May, glassesshop.com has got an improved sale. “The key to successful SNS marketing is making friends with customers, communicating and interacting with them,” he says, “we chat about different topics, such as weather, daily doings and fun stuffs.”

“I make friends with all my followers, build friendly and trust relationship with them, provide exclusive benefits for them.” Steve also gets an account twitter.com/gspromotion to send coupon code for more than 1000 twitters every day. Now his main account twitter.com/glassesshop has more than 5000 followers, receiving & sending more than 100 direct messages and hundreds of public messages.

He is active in seeking customers, communicating with them as friends, which makes customers feel assured when shopping in glassesshop.com, just as shopping in a reliable store run by a friend. That is the advantage of social networking sites like twitter, people processing one-to-one conversation. Steven can respond every time someone mentions his company or the keywords related to eyeglasses on Twitter.

We can never neglect the power of social media, which is also the reason why social media is so popular. If you search jobs on the internet, you will find lots of relative posts about “tweeters”. Some employers are the fortune 500 companies.

Glassesshop, twitter, tweeter, SNS, social networking sites

Glasses Shop: Guide to Buying Fashion Prescription Glasses, Eyeglasses Frames and prescription sunglasses

Article Source:http://www.articlesbase.com/internet-marketing-articles/american-large-enterprises-thronged-to-hire-fulltime-tweeters-1612670.html

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Top 5 SEO Tips

December 7th, 2009

Anyone who pays attention to SEO techniques knows that getting high quality, “do follow,” and diverse backlinks is the key to search engine optimization. The challenge, of course, is where to find places to get powerful backlinks.

Most people build their link building strategies around blog and forum postings. This makes sense and is certainly part of our plans as well. However, it stands to reason that Google also knows that most marketers who are using SEO tactics to rank their sites are doing this, and it makes sense that they will be looking for a much more diverse backlink pattern to award the highest rankings to.

With that in mind, I’m going to share the top 5 non-forum/blog backlink sources.

1. Squidoo Lists

Squidoo.com is a great place to get links back to your site. Type the following into a Google search:

“add+to+this+list”+site:squidoo.com

You will be presented with a huge list of Squidoo lenses where you can add your site, with custom anchor text. Many of these have very high PageRank as well!

For extra credit, append +”keyword phrase” onto the end of this query, and you can target your links for relevance. For example, if you were trying to rank a fitness site you could type:

“add+to+this+list”+”fitness”+site:squidoo.com

2. Web 2.0 Profiles

Many Web 2.0 sites that allow you to create profiles and interact with others provide high PageRank, “do follow” links to the website listed in your profile. Some examples include www.linkedin.com, www.flickr.com, www.twibs.com, and www.zoominfo.com.

When creating profiles on these sites (which you could do for every niche you’re in) you’re able to list your website, which becomes a high quality backlink to your site.

3. Article Marketing for Links

Most marketers are familiar with writing articles to get traffic, but we write most of our articles for backlinks. If you’ve put a link to your site within the article (and let’s certainly hope you’re doing that!), every article that gets posted becomes a backlink (or even 2 or 3). The more articles that get posted, the more links you can build.

To get started, you simply have to write the article and submit it to a few article directories. I recommend: www.Ezinearticles.com, www.goarticles.com, and www.articledashboard.com.

There is absolutely no problem or penalty with submitting the same article to all three places (submit to Ezinearticles first, though, as they are the strictest with regard to unique content), and if you are accepted by all three and have 2 links in each article, your article will result in 6 high quality backlinks!

4. Relevant Lists and Resource Directories

There are many websites that function as a resource for people interested in a particular topic. For example, one site may maintain a list of top weight loss sites to visit. A backlink from pages like these can provide high quality, highly relevant backlinks. The relevance of backlinks is being talked about much more by Google lately, and it is assumed that relevance will play a larger role in site ranking in the near future.

The trick is to find these sites quickly and efficiently. We’ve found the following Google search queries to work very well:

“Keyword phrase” + “add url”

“Keyword phrase” + “add site”

“Keyword phrase” +  “add website”

For example, if you’re looking to build backlinks to a fitness-related site, you can search for:

“fitness” + “add url”

Google will return a huge list of sites that will allow you to add your web site, creating a backlink to your site.

One thing to watch out for is that many of the sites you’ll come across will ask for a reciprocal link (i.e., we’ll link to you if you link to us). These should be avoided. It’s worth the effort to sift through these sites to find ones where you can add your link without having to place a reciprocal link on your site, because these links are less valuable for SEO purposes.

Make sure to keep a list or database of all of these great link building sites/resources that you find, so you don’t have to search for them again the next time!

5. Easy EDU Links

I’ve saved my favorite and most unique tip for last. It’s commonly accepted knowledge that .EDU and .GOV backlinks are valued very highly when Google decides on your search rank position. Some people also know the “trick” to finding blogs and forums on .EDU domains, where they can leave useful comments that link back to their sites. If you don’t, here’s a great Google query to find .EDU blogs:

site:.edu inurl:blog “post a comment” -”you must be logged in”

We’re after something more valuable, though. How about a whole page on an .EDU domain where you can put an article or a whole blog post, as opposed to just a comment? All you need is a willing college student!

At many schools, college students are given web space they can use for anything they like. Of course, this web space is hosted on the .EDU domain. All we need to do is to get this college student to allow us to post our material if they like it. But how do you go about finding these students?

If you really think about it, you can’t possibly be many degrees of separation away from knowing someone who’s in college right now. Think about your circle of friends and family, and branch out from there. For example, even though I’m “older” (I have teenage children… sigh), I still have 3 cousins that are attending college right now. If I expand my reach further, friends of my parents have children in college. I’m also getting to the age where my friends are starting to have kids in college. In short, I can’t throw a rock into my personal network without hitting a college student!

All you have to do is approach these students in your network and ask for their help, or give them something in exchange, for the privilege of putting some content on their site. It’s as simple as that.

I hope these tips help you improve your search engine rankings and make you a more successful Internet Marketer!

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New F.T.C. Rules Now Apply

December 3rd, 2009

The new FTC guidelines take effecton December 1 2009. These new guidelines from the Federal Trade Commission will affect practically all marketing, but especially affiliate marketing.

One important change is that affiliates cannot use testimonials the same way they used to.

Another big change is that affiliates must disclose “material” connections. This means you as an affiliate must make it clear to your readers that you make money from promoting something. This disclosure runs in stark contrast to the strategy many affiliates take of keeping hidden the fact that they are affiliates.

Those are just two of the many impacts these new FTC guidelines will have. Affiliates should know all the major implications of these new FTC guidelines. You can do so by reading through FTC Toolkit, which is available at https://www.sitecompliant.com/.

Lawyers and FTC professionals wrote this course to educate affiliates on the recent FTC guidelines. This is a couse that you pay for but It’s is well worth the investment to protect your business.

The FTC is an American Federal Authority and as such it cannot exercise it power of my business as I’m based in Australia. However, I think it would be good prectice for all legimitate marketerers to take head of what the FTC is trying to achieve and apply it to your business.

I may seem hard, and if you have a lot of web site out there it may take some time to get things right, but I think it will clean up the industry ans make it more legimitate in the eyes of the people that matter, our current and future customers. Without them, we don’t have a business.

Please note that I am not a lawyer, I am an accountant. You should get information from lawyers on legal matters.

Make sure to go out and start researching today about these FTC guidelines.

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Keyword Tools for Your Content

December 1st, 2009

What do you do with that list of keywords after you’ve taken the time to brainstorm?

Well, you could potentially be holding on to a gold mine of profitable words, but you won’t know that unless you analyse their potential with keyword tools.

You don’t have to go out to your nearest computer store or scour the web to find the latest and greatest piece of software to help you analyse the keywords that is more than likely to cost big dollars. Most of what you need is available on the Internet for free or a small fee. If they offer a free trial, use it. At least you will learn how the process works and if that particular software works for you.

Here are a few software tools for finding appropriate keywords for your website. All of these are free tools but some offer more features for a paid subscription.

1. Wordtracker (http://www.freekeywords.wordtracker.com) – There is no way that you could possibly think of all the different combinations of words that are used to find results in your niche. That is where software like Wordtracker comes in handy. Using the list of possible keywords you have compiled, choose a keyword to enter into the program. The software will return all possible combinations (according to your search parameters) and the number of searches for each. You may even notice a few that you haven’t thought of before. You can even compare results by search engine.

2. Wordstream (http://www.wordstream.com/best-keyword-tool) – If you want to let the software pick the keywords for you, here are a few tools that you can use. Wordstream returns keyword suggestions that work well for content and pay-per-click ads. You can also manage your keywords. You will be able to pick form the best words and phrases for your niche.

3. Overture (http://inventory.overture.com/d/searchinventory/suggestion) – This keyword tool is brought to you by Yahoo. It is now called Yahoo! Search Marketing. Using this search engine, the tool returns results for a variety of keywords and how many searches are done for them. You can choose to keep or discard the ones that have too many search results and opt to exploit the keywords that have not been overdone.

4. Keyword Discovery (http://keyworddiscovery.com) – This tool will return the best keyword results from one keyword that you enter. It pulls information from over 100 search engines to compile a focused list.

Another great source for not only keywords in profitable areas, but tons of other research as well is Affiliate Niche Packs (http://www.affiliatenichepacks.com). For those wanting to start affiliate sites without spending tons of time researching keywords, niches, and everything else that goes into setting up a site, these packs will do it for you.

It all starts with keywords.

If you pick the right ones, you can definitely find a profitable website.

Using these tools can help you narrow your search even further than the list you came up with.

Which ones will be winners?

You’ll have to test them and see.

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