If your SEO company has been telling you that it will take a minimum of 6 months for you to rank on the search engines you can be sure that the information is not very accurate. Its not that they are lying but just that they might not have the right kind of resources or they might not be updated with the right SEO techniques.
While a lot of companies and marketers believe that ranking is important for keywords that have high search volumes, they are absolutely correct. But behind the high search volume they forget to realize that the competition is equally high and hence you have to wait for 6 months before you can get a half decent rank for your website.
So what’s the way out?
Well, the ultimate aim of SEO for you is to get traffic on your site, you might not care for which keyword you rank as long as there are a good amount of people coming to your site.
Here is the catch!
Your SEO provider optimizes the site for 5 keywords which have an average search volume of 3000 for instance. So you are basically targeting 15000 customers if you rank in the top 5 for that keyword. However these are intensely competitive keywords so you’ll have to wait for long before you see your name there. On an average you would have spend USD 500/month to get there, which means that you spend USD 3000 for getting to the top. Is that a good ROI?
Rather you can opt for more keywords that have lesser competition. Like 30 keywords with an average search volume of just 500, the competition is not that severe but because of the higher number of keywords you might have to pay a little higher. Lets say USD 750/month but within 3 months you are on the top which means that you are still getting exposure to 15000 but the amount you pay to reach them is USD 2250 not USD 3000, a savings of USD 750!
Be updated about what your SEO company is doing, demand reports so that you can avoid being scammed.
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About the Author:
Jai Bhujwala is an online SEO/Content expert. With a Masters degree in Business Administration he also has a 3 years experience in SEO/Content development. A young and energetic entrepreneur, he owns and manages Pardhi Media Marketing. You can learn a lot about him, the company and services at http://www.pardhi.com
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